Get out of your comfort zone…
To put it simply, you have to get out. Out of the office, out of the house—you have to get out of your comfort zone. Our global connections let us learn anywhere, but there is nothing like the conversation after an interesting presentation as people descend on snacks or a sunny patio. If you can’t afford, or aren’t invited to major industry events, you can still get connected to local groups or associations like Rotary Clubs and Chambers of Commerce, as well as more topic-specific clubs. Many cities now hold regular networking meetings coordinated through organizations like . I am always fascinated, and often humbled, by the people I meet. I usually go to an event with a question in mind, or a hypothesis I want to research — sometimes the best question is just: “What brought you here tonight?”
…but on a schedule that fits your lifestyle
I have two very personal thoughts about events. First, local events need to recognize that people have families. Rather than starting at 5pm, they should consider starting later so people can get home, share time with their children, eat a meal together, and then go out after the children are asleep. My Lean-In Circle starts at 8:30pm in recognition of this need and this reality.
While you have to balance priorities between work and family during a regular week, when you travel, your priority should be to get as much out of that trip as possible.
The second event thing for me is using travel as a time to meet people and connect. When I’m traveling, I run on a different schedule, so I leverage that to go to everything I can and to meet all of the people I can. I don’t think it is a good use of your time to go to an event, paid for by your company or yourself, and spend all of your time in a hotel room working or watching television. How many opportunities do you have to meet and interact with dozens, hundreds, even thousands of people who can provide you insights, potentially buy your product or add value to it, or to just hold a good conversation? While you have to balance priorities between work and family during a regular week, when you travel, your priority should be to get as much out of that trip as possible.